Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands

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Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands
“Lessons in Building and Managing Strong Brands.” – Kevin Lane Keller of Dartmouth College
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Amazon Price: $18.99 (as of February 26, 2025 4:19 pm – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Manufacturer: Allworth

Product Info

ReleaseDate: 2015-04-14T00:00:00.000Z

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